GO Limited History and Philosophy

GO Limited began March 1982 when Ivan Leon Siler, Jr. (Leon) began distributing Wynn's automotive chemicals in the Piedmont Triad area of North Carolina.  In October of the same year Leon's son Ivan Leon Siler, III (Ivan) joined the company and for the next thirteen years Leon and Ivan sold to and serviced numerous accounts in the Piedmont Triad area together.  They determined from the outset that GO Limited was going to provide only quality products while serving the customer with the utmost integrity and honesty in such a way that the customer would always receive more than he/she paid for.

In the following years both Leon and Ivan studied the chemistry of automotive fluids, the history of the chemical additive industry, how present products addressed the fundamental problems inherent to each specific system's fluids (oil, fuel, coolant & driveline), and what new products were being developed to even further solve these problems.  This dedication to the facts allowed GO Limited to become a valuable source of product and industry knowledge for the customers it called on.  In addition to being a valuable information resource GO Limited also became a valuable sales resource.  Leon and Ivan helped the customer in several ways.  They tracked all the Wynn's inventory sold so the customer was always aware of what they were selling and to insure that the proper stock levels were always maintained, they trained technicians on how to properly use the chemicals and equipment they were sold to insure that each service was properly performed, and they worked with sales staff offering training and suggestions as to how they could help their customers purchase the proper service for their vehicle.  In time GO Limited's service became as important as the products they sold.

In 1994 GO Limited started going through changes.  Leon was struggling with congestive heart trouble, to insure the future of the business Ivan bought the company from Leon and Leon became an employee.  This change allowed Leon to slow his work pace to a more comfortable level.  Business continued smoothly and Leon was feeling better.  However, Leon passed away from a sudden heart attack in October 1995.  After grieving his father's passing Ivan continued serving his customers in the same manner he and Leon had established those many years ago.  In 1998 Ivan decided to sever his relationship with Wynn's and GO Limited started distributing products for Petro Chemicals, maker of all O.E.M. (original equipment manufacturer) chemicals for Honda, Toyota, Hyundai and other import auto companies.

Today, GO Limited continues its dedication to quality by distributing some of the highest quality products in the automotive chemical industry.  Products made by Petro Chemicals, Penray, and Lubegard.  While quality products are very important it is still GO Limited's dedication to exceptional service that separates it from the countless other product distributors and auto part stores competing in the auto chemical industry.  GO Limited uses twenty years of industry experience to help its customers provide the highest quality service, maximize sales, and benefit from trouble free inventory control.  GO Limited.  Quality Chemistry for the 21st century.

When you gotta GO you gotta GO